Friday, August 14, 2015

Not Just A Label

As we graduated from London College of Fashion last week, the rest of the time will be spent in a two-week intensive course with only the 8 students from Drexel who are participating in the fashion program while abroad. For the two weeks we only have class on Tuesday, Wednesday and Thursday but even the three days this week have been exhausting.

            On Tuesday we started with a lecture from Basia who is our instructor for the two weeks that last 4 and a half hours. I don’t know how she talked for so long, there was so much information to take in! That afternoon we visited a company called Not Just a Label (NJAL) and got to meet with one of the head-recruiting officers. NJAL is a really unique company that acts as a support system for new small brands. They have created a database of over 19,000 designers that come from over 100 countries. While some companies are just archived on the website, making it easy for publications or larger companies to find and work on projects with them, others are much more involved with NJAL. They often partner with large governments or corporations to form projects that benefit both the larger organization and the small designer. They also have a branch of their website that is a store for the small designers to show their collection on, which is another way they support the designers. The company gets very involved with some of the designers so it is impossible to cover all the different ways they help the new designers. Even in the two and a half hours that we were there I think we only scratched the surface of what they do. Hearing about such a different type of Fashion Company was so interesting and opened me up to a whole other world of fashion. I am looking forward to what Basia has planned for us next week!

2 comments:

  1. Congratulations on graduating from the London College of Fashion!!! It is insane how far you guys have come in your program. You are almost at the finish line! Your new program seems really interesting and I cannot wait to hear more about it in the next few weeks.

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  2. Congrats on graduating! Your program seems really exciting. Visiting NJAL must have been a fascinating experience because it seems like you really got to see the inter-workings of a very unique company! I hope you enjoy the rest of your experience- I can't wait to hear more!

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